12-12-06
Category:
BY: KATRIN STRÜBE
In its quest for a corporate identity strategy, an exclusive Taiwanese fashion label hits upon a team of lighting designers based in Australia and ends up bridging the gap between different cultures and eras through light. As far as the lighting design concept is concerned, the burning question is: to what extent can the same concept be applied in different retail outlets? In this context, where does the local architecture have the upper hand when it comes to design, and when should it give way to the desire to promote a consistent CI strategy – and above all, how do the lighting designers adjust to this situation?
Text: Annetrin Jytte Basler, Nathan Thompson, Kai Becker
Photos: Annetrin Jytte Basler, Chung-Da Chen, Gary Edwards
Project Team:
Interior design:
Jaya Pratomo Ibrahim, Jaya and Associates, Jakarta/IND
Interior architects: Johannes Hartfuss, Layan Design Group, Melbourne/AUS
Lighting design: The Flaming Beacon, Melbourne/AUS
Design director: Nathan Thompson
Project lighting designers: Andrew Sainsbury, A. Jytte Basler
Products applied:
Practically all products specified by the lighting designers were
substituted by local equivalents or copies of the originals. These are
the products originally specified:
Tobias Grau – OH 7 pendant
Megalit – Rastaf fixe and Rastaf adjustable (was substituted)
G.E. – MR16 lamps, various beam angles and wattages
Softone – light frost diffuser (was substituted)
Louis Poulsen – Nimbus inground uplight (was substituted)
Philips – TL5 HE fluorescent tubes colour 827 (was substituted)
Tridonic Atco – LED module P108WW (was substituted)
Designs by lighting designers and interior archiutects: 1 floor standing
lamp designed by Jaya Ibrahim; 10 different fixtures designed by TFB (various spotlights, 2 wall lights, 1 pendant)
NOTE: THIS PROJECT IS FEATURED IN ISSUE #51 OF THE PLD MAGAZINE!
